Growing up on Long Island, I couldn't wait to get away and move to the BIG CITY. I took every opportunity that came along to ride the train ride into Manhattan without hesitation. I couldn't believe that a city so remarkable and energetic was just a mere one hour away. Why didn't we go there every day?
The first opportunity that came along I started taking Saturday classes at the Fashion Institute of Technology so that I could visit the city on the weekends. When class time was over, Manhattan became my playground. Without supervision I finally was able to explore all the neighborhoods that I read about...all on my own. I ran around everywhere: I visited MoMA, St.Marks Place, Ray's Pizza, the Village, Bloomingdales. One of my absolute favorite places to visit was the big Fiorucci store on East 59th Street. As a suburban kid into fashion and music -- Fiorucci was MIND-BLOWING. The combination of energy, sound, and the color was incredibly impactful - I think about it to this day. I was such a tremendous influence on my sense of future possibility. I'll never forget it.
When I started putting together The Moon and Son, my thoughts kept going back to this period and the innovative thrill of Fiorucci and New York City when I was a teenager. Making plans for my fashion line, I just couldn't let it go. Fiorucci represented everything that was fresh and exciting - everything with immense potential. Looking through all the research materials I could find online about the store -- Fiorucci became the springboard that informed my logo, graphics, style, and color.
When I first showed the website to friends and colleagues, there was often a sense of shock and surprise. I think that when most people think clothing for yoga, they certainly don't think 80's New Wave. I wanted to create something that was clearly different, something opposite to the SoCal surfer hippies that I saw online, something that felt very New York. I wanted to express the vibe of the inspiring new Brooklyn that I see all around, something that was inherently very ME. From all of that, Moon & Son.