Growing up on Long Island, I couldn't wait to get away and move to the BIG CITY. I took every opportunity that came along to ride the train ride into Manhattan without hesitation. I couldn't believe that a city so remarkable and energetic was just a mere one hour away. Why didn't we go there every day?
The first opportunity that came along I started taking Saturday classes at the Fashion Institute of Technology so that I could visit the city on the weekends. When class time was over, Manhattan became my playground. Without supervision I finally was able to explore all the neighborhoods that I read about...all on my own. I ran around everywhere: I visited MoMA, St.Marks Place, Ray's Pizza, the Village, Bloomingdales. One of my absolute favorite places to visit was the big Fiorucci store on East 59th Street. As a suburban kid into fashion and music -- Fiorucci was MIND-BLOWING. The combination of energy, sound, and the color was incredibly impactful - I think about it to this day. I was such a tremendous influence on my sense of future possibility. I'll never forget it.
When I started putting together The Moon and Son, my thoughts kept going back to this period and the innovative thrill of Fiorucci and New York City when I was a teenager. Making plans for my fashion line, I just couldn't let it go. Fiorucci represented everything that was fresh and exciting - everything with immense potential. Looking through all the research materials I could find online about the store -- Fiorucci became the springboard that informed my logo, graphics, style, and color.
When I first showed the website to friends and colleagues, there was often a sense of shock and surprise. I think that when most people think clothing for yoga, they certainly don't think 80's New Wave. I wanted to create something that was clearly different, something opposite to the SoCal surfer hippies that I saw online, something that felt very New York. I wanted to express the vibe of the inspiring new Brooklyn that I see all around, something that was inherently very ME. From all of that, Moon & Son.
The Manual recommends Moon & Son (along with some fantastic bigger brands) and gives us a nice editorial shout out. Extra pounds? Why not. I hope my clothes inspire everyone to try yoga...not just for the 140lbs rubber bands out there. Check out the link here < The Manual >
So grateful for this fantastic endorsement from a customer! Yoga instructor, Paul Giese, features the Moon & Son bright yellow sky chart t-shirt on his personal website blog. A design that I originally created to learn more about the screen printing process, the shirt has turned out to be one of my more popular items! So fun to see people wearing AND using my Moon & Son stuff out in the universe! Read the post here < Thoughts on Yoga >
Had the opportunity to speak with the folks at Gear & Style CheatSheet about why clothes specifically made for the purpose of yoga can really help your practice. Lots of good advice and helpful tips on what to wear and how to wear it. Visit the link here.
Yoga Instructor and blogger, Paul Giese, takes a fascinating look at all the recent developments in the yoga clothing business...including The Moon & Son! Businesses are clearly catching on, as more and more guys pick up the practice of yoga. As of a few years ago there was very little available for guys. I started Moon & Son mainly to solve a problem I was having finding gear, I was hoping that I could fill a void that I was experiencing first hand.
The special edition fall/winter 2015 Esquire 'Big Black Book' arrives with a very BIG surprise for The Moon & Son. A fantastic mention of my yoga gear in my favorite men's style mag! Guys take note: if you've never been to yoga, give it a try & pick up a copy of the new issue of Big Black Book!
How did Moon & Son come about? YogaCity NYC paid me a visit a wrote up a lovely profile! Lots of shout outs to friends that helped along the way & some insight into the making of the clothes themselves. Very grateful for all the help. Thank you!
Observer.com checks out the Moon & Son! So excited to receive our first piece of press. Thanks to Jordyn Taylor for writing it up, Meg Carlozzi for the PR assistance, photographer Doug Young for the terrific pictures, and Conor Yates my fantastic yoga teacher who agreed to by the Moon & Son spokesmodel! Thanks to all. Check it out < here >